Reverie pivots supply chain, donates more than 100,000 face masks


DETROIT – Bedding supplier Reverie, focusing on the need for personal protective equipment during the COVID-19 pandemic, has donated more than 100,000 face masks.

The donations have been to everyone from U.S. workers at some of the top companies in the country, its partners in the furniture industry and to hospital staff who were unable to purchase medical masks and were in desperate need of them, officials said.

“The need for non-medical PPE remains high, and as our retailer partners return to full operations, our masks will also help the health and safety of their teams in-store and in the field.” said Martin Rawls-Meehan, president and CEO of Reverie. “Our commitment to helping people live better and safer lives during these times means everything to us; we are proud to help in any way that we can through this difficult crisis.”

Recognizing the need for personal protective equipment across the country, Reverie said it decided to pivot its supply chain to make masks for non-medical essential workers and the general public. The initiative has led to freeing up the use of medical masks for the front-line medical workers who need them most, the company said.

Within a few weeks of the pandemic, Reverie enlisted the help of its cut and sew manufacturers in the United States and Asia in making three-ply cotton masks, with the capacity to make millions of masks a month, officials said.

Protective face masks are available for purchase directly from Reverie in quantities of 500-plus.



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