Purchasing Power: Empower local SMEs by buying from them

Purchasing Power: Empower local SMEs by buying from them


The holidays is that time of the year when not only the traffic of EDSA sports the green and red lights on the streets but every Filipino’s homes. Surely, buying gifts for our loved ones also means standing in long queues at the malls before you get to the line at the noche buena.

Good news is, with today’s small and medium scale businesses conveniently available online, the greatest gift of getting the perfect gifts are now at everyone’s fingertips. Convenience, plus the knowing that you support local especially this season, not only empower but also give the shops the chance to make both yours and their families happy.

Every purchase becomes a recognition and a thank you to the skills of our local artisans, designers, cooks, and farmers while giving our loved ones one-of-kind gifts to be cherished for the holidays (aside from the usual lotion and towels, we of course also appreciate)—to name a few.

Here’s how you can earn extra (Holiday spirit) brownie points from the presents we get from local shops:

1. There’s more thought in thoughtful gifting

Supporting local means having unique items to give our loved ones. Goodies from local brands are oftentimes limited in number, or when personalized, are limited to one, which gives it a sense of a more personal touch. And knowing that there are few people who own the same item will definitely make tita feel special.

2. The story of the gift is always a good story to tell (Like the Nativity!)

Supporting local means patronage to the story behind the brand. There is a wonderful satisfaction when you think you got the perfect gift. But also, the fulfillment extends to the time when the purchase has already been made, when one knows that the materials were sourced locally and the hands that created the product benefit the community. Gifts become gifts with thought—to the giver, receiver, and creator.

3. Supporting local gets to the heart of really sharing the Christmas spirit

Small and medium-scale businesses require manpower from the local community, especially during the busy month of December. Patronizing our local sellers is a great way of spreading the holiday spirit for every purchase is a way of helping other families celebrate Christmas happily and comfortably.

This holiday season, share the tradition of giving by supporting local. Because when you support local, you’re not only supporting the employees, but also their families. Watch the video below on how you can empower them: (insert video)

Globe myBusiness can be a partner in providing leading-edge solutions and excellent service to entrepreneurs—from starting and running the business until it grows. For more information, visit www.mybusinessacademy.ph. INQUIRER.net BrandRoom/AV

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