How Sales Analytics Helped a Leading Pharma Company with Sampling Optimization | A Quantzig Success Story


Quantzig, a premier analytics solutions provider announced the completion of their latest sales analytics engagement for a leading pharmaceutical manufacturer. The primary objective of this sales analytics assessment was to analyze the short- and long-term impact of marketing, understand the underlying behavior for non-prescription and channelize the spending to physicians who were prescribing their brand. With the help of our sales analytics solutions, the leading pharmaceutical developer and manufacturer was able to identify extreme scenarios reflecting over-sampling and under sampling situations for better sampling allocation.

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pharma sales analytics (Graphic: Business Wire)

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Though the adoption of sales analytics services is still in its infancy, growing awareness about its capabilities and the availability of data and analytical tools are driving its adoption among organizations across the world. Through the effective adoption of sales analytics solutions, global conglomerates can easily identify key areas across their sales processes and augment the effectiveness of their sales force. Additionally, the adoption of sales analytics services will also allow organizations to make better business decisions and develop strategic initiatives to improve revenue.

The Business Challenge

With a keen eye on exploring future growth opportunities, the client, a renowned pharmaceutical developer and manufacturer in the US collaborated with Quantzig to develop an effective sampling distribution strategy across various states and physicians, which would help them gain a better understanding of the impact of sample allocation in different scenarios. Though the main delivery method was through agreements with third parties, intense competition from the other strong market players played a significant role in hampering their growth prospects. As a result, the client wanted to implement a more targeted approach, based on the insights from the physician prescription behavior, which would help them improve their reach and marketing strategy to ensure that the physicians prescribe their brand.

  • Analyze the short- and long-term impact of marketing
  • Devise a robust marketing strategy

“Pharma sales analytics not only help businesses anticipate what their clients’ needs will be but can also help them develop targeted campaigns to drive sales and profitability,” says a pharma sales analytics expert from Quantzig.

Not many organizations today understand the true potential of predictive sales analytics and what it can do for their organization. Request a free brochure of our analytics solutions to learn what it can do for your organization.

The Solution Offered & Value Delivered

With the objective of helping the leading pharmaceutical manufacturer develop an effective sampling distribution strategy across various states and physicians, a dedicated sales analytics team with hands-on experience in sampling optimization and various sales analytics assignments offered a complete end-to-end solution for physician sampling. Additionally, the solution offered to the pharmaceutical client also helped them develop a sample allocation strategy to generate incremental sales and higher returns on investment. Furthermore, the dashboard based solution offered real-time updates and insights on brand, representative, and physician performances and also gained a clear understanding of the impact of sample allocation in different scenarios.

Talk to our analytics experts to gain in-depth insights on how an analytics-driven sampling optimization approach can help you improve sales and gain market leadership.

Quantzig’s pricing analytics solutions offered predictive insights on:

  • Analyzing pharma market trends
  • Devising suitable sales strategies to enhance sales force effectiveness

Our Sales Analytics Capabilities:

1. Sales and Operational Planning Analytics

2. Sales Analysis and Forecasting

3. Sales Force Effectiveness

4. Trade Spend Analysis

Owing to our expertise in supporting clients from across industries we are best positioned to use our domain knowledge and analytics capabilities to serve your interest. Gain limited-time complimentary access to our analytics platform to learn more about our pharma sales analytics capabilities.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:

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CONTACT: Quantzig

Anirban Choudhury

Marketing Manager

US: +1 630 538 7144

UK: +44 208 629 1455

Our Global Offices



SOURCE: Quantzig

Copyright Business Wire 2020.

PUB: 05/13/2020 08:45 AM/DISC: 05/13/2020 08:45 AM

Copyright Business Wire 2020.

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