Category: Spend Analysis

[ad_1] Borut Trdina | Getty Images Whether, how and where Americans start traveling again after the Covid-19 pandemic remains literally up in the air. However,  some industry experts are seeing signs that at least some travelers — in particular, wealthier ones — expect to start going on vacation again during the year-end holiday season. And…

[ad_1] Ad spending during this year’s upfront network TV marketplace will decline 33% from last year’s, if one occurs at all. Those are the findings of the most recent wave of COVID-19 pandemic tracking studies conducted by Advertiser Perceptions. The most recent study, which interviewed 151 advertising executives earlier this month, found that, on average,…

[ad_1] LONDON–(BUSINESS WIRE)–May 13, 2020– Quantzig, a premier analytics solutions provider announced the completion of their latest sales analytics engagement for a leading pharmaceutical manufacturer. The primary objective of this sales analytics assessment was to analyze the short- and long-term impact of marketing, understand the underlying behavior for non-prescription and channelize the spending to physicians…