Bundle IDs Complicate Bidding For Connected TV Ad Inventory 09/09/2022

Bundle IDs Complicate Bidding For Connected TV Ad Inventory 09/09/2022


Marketers face a challenge with the growing
use of a flawed method to identify connected television (CTV) apps that carry advertising, a study suggests. Manually created bundle IDs aren’t guaranteed to be unique – unlike app store
IDs that can be verified – and can create headaches for advertisers, according …


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