Category: Spend Analysis

[ad_1] UK retailers without an e-commerce presence need to overhaul their business models as Brits plan to spend more online in a post-Covid-19 world, according to GlobalData. The company surveyed 2,000 people and found that 26% will do this after the coronavirus restrictions are lifted. Retailers with a limited (or no) online proposition must therefore…

[ad_1] Social media platform TikTok has been the talk of the town in recent times, more so now given people from all around the world are at home and turning to their digital screens to be entertained. The 15-second platform has seen a rapid uptake since its launch, propelling opportunities on its platform in 2019.  …

[ad_1] India’s OTT industry, which was among the largest spenders on print and outdoor, has scaled down its marketing activities on these two mediums and is focusing more on digital to reach out to audiences and acquire new subscribers.  Call for entries open for BuzzInContent Awards 2020 ENTER NOW The likes of MX Player, Netflix,…