Category: Spend Analysis

[ad_1] Last month, small- and medium-sized businesses (SMBs) didn’t cut their digital ad spend by as much as some experts were expecting. One of those experts was Brian Wieser, global head of intelligence at GroupM. “I thought they would get obliterated, but they ended up doing less poorly than expected,” Wieser said on Wednesday. In…

[ad_1] Airtel Africa today said it aims to spend $650 million to $700 million of Capex for making investment in network in the current financial year.“A detailed analysis of this Capex indicates that, in a worst-case scenario, we would be able to reduce it significantly without compromising network quality by prioritising expenditure,” Airtel Africa CEO…

[ad_1] Years of massive contraction from competing brands, loss on re-measurement of foreign currency, amongst others, threaten the existence of Guinness Nigeria as its Q3’20 YoY results show a 97.2% drop in profits for the quarter from its Q3’19 results Decades of Nigerians having big stout as a choice companion for their Friday night hangouts…